Traditional advertising techniques such as television and print ads have been replaced by digital marketing. While television and print media may not be as popular as they once were, people still cling to their favorite forms of media. In fact, 51% of people read the newspaper only in its print form. Even so, the value of well-placed advertisements in print media cannot be denied. However, with the advent of social media, businesses are discovering that they can target niche markets much more specifically.
LinkedIn and Facebook have a global user base of 2 billion and 550 million respectively. This allows businesses to target the right demographic and expand on their current lists. However, Facebook users aren’t usually in the “buyer’s mindset,” instead they spend most of their time scrolling through their feeds, responding to event invites, and checking out cat memes. By making the most of LinkedIn’s features, businesses can leverage this to build an audience and quickly scale their business.
If you’d like to take a course focused on the latest trends and tactics in digital marketing, there are several online courses you can pursue. Courses offered by Google’s Digital Garage include analytics, data insights, and display advertising. The course is comprised of 26 modules, and is accredited by the Interactive Advertising Bureau Europe and The Open University. Many students report positive results, which means that this course is a good investment. If you’re interested in earning your certification in digital marketing, check out these top-rated programs.